Some products disappear and never come back.
This one got a second chance.
Myojo's NEO Abura Soba – Truffle-Scented Chicken Oil Soba was originally released in Japan last year — and it didn't stick around for long. It sold out quickly, leaving plenty of people who wanted to try it unable to find one.
Now, Myojo has brought it back.
And considering what happened the first time, we wouldn't assume it'll be around forever this time either.
🍜 Truffle… in Instant Noodles?
Yes.
This isn't your typical bowl of Japanese instant ramen.
Abura soba is a brothless noodle dish. Instead of noodles sitting in soup, they're mixed directly with a concentrated sauce and aromatic oil, coating every strand with flavor.
This NEO version takes things in a decidedly more luxurious direction by combining the savory richness of chicken oil with the distinctive aroma of truffle.
It's rich, aromatic and quite different from the instant noodles most people are used to.
🍄 Why Did It Get So Much Attention?
Part of the appeal is simply how unusual it is.
Japan produces an enormous variety of instant noodles, but truffle-scented chicken oil abura soba isn't exactly something you see every day.
The original release proved popular enough to disappear quickly.
Now that it's back, anyone who missed it the first time finally has another opportunity to see what the fuss was about.
Missed It Last Time?
Here's your second chance.
We often say that many of the products at Big Search Osaka are limited, seasonal or produced only for a short period — and this is a perfect example.
Last year's stock disappeared.
Fortunately, Myojo decided to give this one another run.
Will there be a third? We have no idea.
So if you were curious about it the first time around — or you've just discovered it now — you might not want to leave it sitting in your cart for too long.
See it. Want it. Grab it.
Especially when Japan has already made it disappear once. 😉